Better Decisions, Real Value: The Business Case for Sustainability
3:00 p.m. (BST) / 10:00 a.m. (EDT) 7th July 2010
Presenters
David Bent, Head of Business Strategies, Forum for the Future
Description
What is the business case for sustainability? How do you get senior decision-makers to understand the commercial reasons for making a company more sustainable? How do you explain to your investors how this will benefit them financially? The Forum for the Future has helped its Foundation Corporate Partners find their business case, and has created a toolkit to help other companies uncover the different business cases for sustainability and communicate them to two key audiences: internal leaders, so the company can make better decisions; and investors, so they understand how this generates real value.
This webinar will explore the project's findings so far and present the toolkit which aims to provide practical tools to support the valuation of the business case, and is freely available for anyone to use.
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