Full Product Transparency - Avoiding greenwash with the 'Just the Facts' approach
3:00 p.m. (BST) / 10:00 a.m. (EDT) 20th July 2010
Presenters
Ramon Arratia., Sustainability Director EMEAI, InterfaceFLOR
Description
There is a growing cynicism about green claims and labels, which is undermining trust in both marketing and sustainable innovations. On the other hand, the data in most CR reports still focuses primarily on performance of the company’s operations. For many companies this focus is mismatched with their true impact, which lies outside their operations in the life-cycle of their products.
Full Product Transparency aims at publishing the full environmental impacts of a product in its whole life cycle as well as disclosing all raw materials and components.
Learn about Full Product Transparency, Environmental Product Declarations (EPDs), Life Cycle Assessement (LCA) and how to make decisions based on facts rather than just trusting narrow claims or labels.
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