Sustainable Business: One step beyond CSR?
3:00 p.m. (BST) / 10:00 a.m. (EDT) 28th April 2010
The recession has transformed how companies are managing CSR. The model of CSR that is semi-detached from the business and not necessarily aligned to strategy and to markets is being replaced by what is increasingly being called sustainable business. This is about short, medium and long term success, aligned to strategy, engaging customers and employees and leading to measurable commercial and social results. But what examples are there of good practice? And why is sustainable business one step beyond traditional CSR? This webinar explores the issues and teases out directions of travel in new thinking around sustainable success.
John Drummond, CEO, CorporateCulture; Jo Confino, Head of Sustainable Development, The GuardianIf you wish to view the recording of this event please search for it here.