WEBINAR: Dirty Pig Campaign - Changing public behaviour to reduce litter by a third
3:00 p.m. (BST) / 10:00 a.m. (EDT) 8th July 2010
Presenters
Natalie Forrester, Marketing Co-ordinator, Keep Britain Tidy,
Description
Keep Britain Tidy won the Green Awards in 2009 for their advertising campaign called Dirty Pig. The campaign, aimed at tackling the problem of fast food litter, was developed to encourage 18-24 year olds to dispose of their used food wrappers responsibly. Looking at the extensive research behind the campaign and the development of the campaign concept, this webinar will highlight the key strategies which helped to change the public’s behaviour and reduce fast food litter by almost a third.
Keep Britain Tidy is an environmental charity that campaigns directly to the public about those things that impact negatively on the places where we live, work, invest and visit to change behaviour for the better and improve our local environment.
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