Adam Horler, President – Asia-Pacific LOHAS

ypically speaking, Western companies market environmentally-friendly products and services as "green, eco, planet-friendly, sustainable etc etc".

What if there already exists a common language of sustainability in Asia, among different countries with different spoken languages?

Well there is such a language and it is "LOHAS".

LOHAS stands for Lifestyles Of Health And Sustainability and started out as a market research acronym in the United States in 2000.

In 2002 the Japanese picked it up and since then it has spread virally among the consumers in North East Asia to come to represent the new way of living.

In this webinar, Adam Horler, President of LOHAS Asia, showed how LOHAS has become a common language for sustainability between consumers and companies in Asia, and presented findings from ground-breaking 18-city surveys into the LOHAS consumers in Asia and how companies can access them to promote environmentally-friendly goods and services.