Kevin Long, Co-Founder of Justmeans and Nick Aster, Founder and Publisher of Triple Pundit

Blogs, podcasts, You Tube, Twitter and Facebook are significantly changing the ways that consumers can interact with businesses and vice versa. This shift has many implications for sustainability including transparency, stakeholder engagement, crisis management, and message distribution. Kevin Long of Just Means and Nick Aster of Triple Pundit discuss how social media is changing the sustainability landscape, how business can embrace these technologies, and how to get ahead of the curve.