Is it enough for business to simply reduce their negative externalities on the planet? No, according to the Kingfisher retail group. Instead they believe it's the duty of business to not only conserve, but to give back and regenerate the planet, and what's more, it can be profitable.
Not content with merely achieving neutrality in resource consumption, energy efficiency, and carbon output, Kingfisher's CEO Ian Cheshire wants his company to achieve a Net Positive output -- expanding and replenishing the earthly stocks from which the company's revenues depend.
But how does their ground-breaking Net Positive initiative work in practice? Ian Cheshire, Guardian Sustainable Business Leader of the Year and CEO of Kingfisher discusses the key points of this new effort and how you can model yourself after it.
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