Investigating Consumer Attitudes & Behaviors To The Connected Home
Join Carol Priefert, Sr. Manager Global Consumer Insights and Technology, Global Product Organization as she unravels the State of the Connected Home Market study conducted by CABA's Connected Home Research Council.
Carol will be discussing the findings from the research aimed to investigate consumer attitudes and behaviours with regard to the connected home within three distinct functional areas, or ‘ecosystems’: entertainment, family and career. Equal numbers of ‘primary’ (early adopter) and ‘mass market’ (later adopter) consumers were interviewed to allow comparisons between the groups. The final dataset was weighted to reflect the relative incidence of these groups. Comparisons were also made with 2005 study.
For more information, contact Anandita Singh.
Carol Priefert, Sr. Manager Global Consumer Insights and Technology, Global Product Organization
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