Engaging upstream and downstream suppliers with Adidas and BCI
Join this webinar to learn how to work with different parts of the supply chain to increase the flow of and commitment to better cotton. Key messages include:
- Innovative mechanisms to create supply
- Promoting and enabling market demand
- Building knowledge, trust and relationships in the supply chain
Through learning from Adidas’ work with Better Cotton, find out how to you can engage your supply chain to promote strong linkages.
BCI works with a diverse range of stakeholders to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas. We have developed 4 specific aims:
1- Reduce the environmental impact of cotton production
2- Improve livelihoods and economic development in cotton producing areas
3- Improve commitment to and flow of Better Cotton throughout supply chain
4- Ensure the credibility and sustainability of the Better Cotton Initiative
Lena Staafgard, Better Cotton Initiative and Ebru Gencoglu, Adidas
If you wish to view the recording of this event please search for it here .