Jeans manufacturer Levi Strauss has become the latest big name brand to promise to eliminate all releases of hazardous chemicals throughout its supply chain by 2020.
The move can be seen as a success for the global ‘Detox’ campaign by Greenpeace to encourage businesses to detox their product lines.
The world’s largest denim brand has announced that it will require 15 of its largest suppliers in China and Mexico to disclose pollution data as early as June next year.
Another 25 major suppliers will follow suit by the end of 2013, providing communities living in or around discharge sites with crucial data about pollution in their local environment.
Levi’s has also promised to ban alkylphenol ethoxylates (APEOs) in their products, which are highly toxic to aquatic life. It will also replace all perfluorinated compounds (PFCs) with fluorine-free alternatives by the end of 2015.
“Now more than ever, we are seeing brands such as Levi’s listen to the groundswell of support for toxic-free fashion,” said Marietta Harjono, toxics campaigner at Greenpeace International. “It’s about time other brands such as Calvin Klein, Gap and Victoria’s Secret finally cotton on and end their toxic addiction.
“We’ll continue to expose brands until the use – and abuse – of hazardous substances is totally eliminated.”
Levi’s is the 11th brand to make a credible commitment to eliminate releases of all hazardous chemicals throughout its supply chains and products since Greenpeace launched its Detox campaign in 2011. Others to commit include the UK retailer Marks & Spencer, as well as Nike, Adidas, Puma, Zara and H&M.