Graham Mitchell, General Manager – North America, UTZ CERTIFIED Good Inside

UTZ CERTIFIED Good Inside provides a continuous improvement program, whereby producers can leverage for productivity and quality gains, which drive improved social and environmental conditions. When combined with producer development, training, capacity building and an independent ISO 65 auditing platform, businesses can leverage outside resources to improve supply, quality, and efficiency. Producers can also gain economies of scale, and improve livelihoods and environmental standards for water, soil, and nature preservation. Traceability systems that credibly link the practices and sustainable supplies to business supply chains bring flexibility and supply assurance.  Mr. Mitchell will broaden the discussion of certification beyond labels to show how companies can use traceability, measurement, and evaluation for greater learning and value creation.