Microsoft PowerPoint - 2degrees - Virtual Roundtable - 20Oct2011LCAs for Food:
Don’t put a square
peg in a round hole
2degrees Virtual Roundtable, 20 October 2011
Sara Pax, President, Bluehorse Associates
Bluehorse is a pioneer in sustainability metrics.
We specialize in delivering innovative tools for
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Who is Bluehorse?
the food industry that provide decision makers
with clear, usable, and affordable information
for their businesses and brands.
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circle5 Carbonostics is a smart product lifecycle analysis
tool designed to measure and balance the cost,
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BH launched Carbonosticsin 2009
carbon, and nutritional profile of any food product
or menu.
circle5 Carbonostics is a user-friendly, web-based
application used by large and small food
manufacturers, retailers, foodservice providers,
universities, hotels and consultancies.
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Sara Pax
President of Bluehorse
sara.pax@bluehorseassociates.com
Panelists: Tom Beeston
MD of EatEngland
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Meet the Panel
John Connors, CEO
Supply Chain Carbon Council
john.connors@escinst.org
tom@eatengland.org
Melissa Hamilton
Director at EarthShift
mhamilton@earthshift.com
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• the father of empiricism
• established scientific method
Knowledge is
Power
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A hero of mine
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part 1
Matching sustainability
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objectives to motivations
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Under pressure!
Are government
mandates coming?
Confused!
Where to start?
Your square peg?
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Can you see yourself here?
Will your needs fit
into their deliverable?
Now what?
Can you get ROI out
of these results?
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Confused? You should be
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Supply Chain
Optimization
Legal
Compliance
What’s the
ROI and
when?
How
detailed?
When?
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WIIFM
Competitive
Advantage
Customer
mandate
How
detailed?
What’s the
ROI?
Greenwashvs
Green Cred?
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John Connors, CEO
Supply Chain Carbon Council
circle5 What motivations do your members have to move
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Question for Panelist
towards sustainability?
circle5 What are the typical questions about sustainability
that you see your members grapple with?
circle5 Other questions?
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circle5 It’s imperative to be clear about your
motivations for sustainability activity
circle5 Different motivations require different
investments, both of time and money
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Key take-aways
circle5 Your clear motivations will help you
decide which path is right for you
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part 2
Legislation and standards
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for product sustainability
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Standards: competing or complementary?
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circle5 A methodological guide for environmental
product footprinting
circle5 Aiming for multi-criteria impact measurement
circle5 Based on other existing standards
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Our Assessment
circle5 not business-oriented - geared towards large
companies & universities with significant resources
EU Methodology –updated Oct 2011
circle5 Overlap with ISO
circle5 Complete/academic approach
circle5 Criteria mentioned are very extensive
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circle5 unlikely to lead to legislation/labelling mandate in
the near term
circle5 multi-indicator approach will likely become the
norm, but currently lack data and mature
methodology
circle5 for the vast majority of businesses, there are
plenty of middle-ground approaches that can be
undertaken while being aware of the long term
circle5 1 year experiment with multi-indicator environmental
product declaration for consumer goods
circle5 168 companies participating, including all major French
retailers
circle5 focus is on methodology & consumer communication
and consumption behavior
circle5 GHG is mandatory indicator
other indicators recommended but not mandatory for
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Our Assessment
circle5 lack of methodological cohesion will
make it difficult to choose the best of the circle5
food: water quality (eco-toxicity and eutrophication),
water consumption and biodiversity
circle5 most information (so far) is being communicated on the
internet and not on shelves or pack
French labeling experimentation
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160+ different versions
circle5 lack of differentiation between product
lines will likely lead to more consumer
confusion not less
circle5 trade barrier concerns are still an issue
circle5 EU-level work is not aligned, politically
circle5 First to market, so led the debate and set the standard
for discussion starting in 2008
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Our Assessment
circle5 first guideline on the market still has a lot of
credibility, legitimacy and support in UK market
focus on GHG emissions allows for realistic work to circle5 A short, easy-to-read document designed as a
guideline but with a lot of unanswered questions
circle5 Updated version more aligned with EU work
circle5 Focus on comparability not ease of use
PAS2050 –updated Oct 2011
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circle5
be achieved
circle5 flexibility o primary data collection allows for
credible secondary data to be used
circle5 relationship with Carbon Trust created a myth that
guideline is a lab ling standard (see PAS2060)
circle5 likely to be overshadowed by European and global
standards in coming years
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Our Assessment
circle5 a good guideline for business, especially
with a phased approach – scope by scope
circle5 new version more complex but still a
GHG Protocol –updated Oct 2011
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realistic and achievable model of
measurement for business
circle5 variety of tools already on the market to
address Scope 1 and Scope 2
circle5 Scope 3 can be coupled with supply chain
optimization and cost & waste reduction
efforts
Tom Beeston
MD, Eat England
circle5 How is the regulatory environment affecting the way
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Question for Panelist
food industries think about sustainability?
circle5 Which standard do you think will eventually float to
the top to become the de-facto standard that
everyone will follow?
circle5 Other questions?
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circle5 No mandates for reporting at product-level yet,
although…
◦ results of experimentations widely expected to drive a
product-level reporting mandate in Europe
◦ standards are being still be debated and updated guidelines
are released regularly
circle5 Measurement ≠ Reporting ≠ Labeling
circle5 Standards are attempting to align internationally,
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Key take-aways
although there are still significant differences of
approach and methodology
circle5 Retailers are watching and waiting, but also imposing
their own requirements for reporting
circle5 Measurement and reporting are going to be required.
Food manufacturers need to get prepared.
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To view this chart, go to www.carbonostics.com,
click on Resources, then Standards and Reporting.
Or scan this QR code.
To view this chart, go to www.carbonostics.com,
click on Resources, then Standards and Reporting.
Or scan this QR code.
part 3
Not all LCA tools are
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created equally
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cost & time
intensive
Accuracy
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A range of products to meet every need
free & less
reliable
$ Cost
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Melissa Hamilton
EarthShift
circle5 How has the market for LCA tools evolved in the
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Question for Panelist
past 3-5 years?
circle5 How does the current suite of LCA tools on the
market match customer needs?
circle5 Other questions?
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Science
and R&DReportingComms/PRProductHotspotsFacility
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Matching motivation to need
>>>>>>>>>> Time & Resource & Precision >>>>>>>
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Carbonostics
Other simplified/hybrid tools Other scientific/complete tools
Eco-it DevEx Source 44 GaBi TEAM Umberto SimaPro
G e
n e
r a l
f e a
t u r
e s
Worldwide relevance
Food-sector specific
Built-in database1
Food records in database More than 1,500 < 100 100 > 1,000 100 > 1,000 100 > 1,000 100 > 1,000 100 > 1,000 100 > 1,000
Compliant with international standards
Web based, no software installation
S c
o p
e a
n d
o b
j e c
t i v
e
Product design and R&D
Product-level LCA
Facility/company-level LCA
Complete scope LCA2
Screening and supply chain optimization
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1In some cases, at additional cost
2Defined as flexible in all stages of the LCA, from cradle to grave
3Defined as widespread use in articles published in scientific journals
4Defined as 5 environmental indicators or more
Appropriate for reporting
U s
e
No LCA expertise required
Easy modelling/scenario building
Used for scientific studies3
S p
e c
i a l
f e a
t u r
e s
Multicriteria4
Cost modelling
Nutrition al profiles included
Peer-reviewed tool
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Compare & Contrast
Green Energy
circle5 ROI over 8-10 years
circle5 Retailers want it
Green Packaging
circle5 ROI over 8-10 years
circle5 Retailers want it
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Example
circle5 Consumers want it
circle5 Shareholders want it
circle5 Good PR
circle5 £2 million
circle5 Consumers want it
circle5 Shareholders want it
circle5 Good PR
circle5 £2 million
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xmarkbldxmarkbld
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Evidence
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circle5 Hotspot analysis
circle5 PCF
circle5 Lifecycle mapping
circle5 Cost & waste reduction
circle5 Supply chain optimization
circle5 Client reporting
circle5 Client collaboration
<20k
5k-20k
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Timeline to Actionable Results
circle5 Supplier collaboration
circle5 Green credentials
circle5 PR/consumer engagement
circle5 Profit
days weeks months
>5k
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Wrap Up
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circle5 Defining your product sustainability objectives
and motivations is the first step
circle5 Different motivations require different
approaches and different tools
circle5 Legislation and standards are still fluid
circle5 Measurement and reporting requirements are
a matter of when, not if
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Key take-aways
circle5 There is a lot of work that businesses should
be doing today to prepare for future mandates
circle5 LCAs can be simple, affordable and quick
circle5 Sustainability is an activity that is profitable
for the business
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To learn more about
Carbonostics
Visit
www.carbonostics.com
Or email
contact@carbonostics.com
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Thank You
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Sara Pax
President of Bluehorse
sara.pax@bluehorseassociates.com
John Connors, CEO
Supply Chain Carbon Council
john.connors@escinst.org
Q&A
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Tom Beeston
MD of EatEngland
tom@eatengland.org
Melissa Hamilton
Director at EarthShift
mhamilton@earthshift.com
