Customer Engagement & Marketing

Five top tips on social media for sustainability
Top tips

New

Recommended

14 June — written by Julie Urlaub, Taiga Company
How can you effectively harness the power of social media to create business sustainability value? Julie Urlaub shares her top tips. There is a sustainable business mindset …
Sky's the limit for Bigger Picture
Blog post

Recommended

10 June — written by Oliver Hurrey, 2degrees
2degrees' Oliver Hurrey reflects on his visit to the most sustainable broadcast facility in Europe. Sir Michael Parkinson is an iconic institution. Smoothness personified. I …
What's it really like to travel through Antarctica?
Pic of the week

Recommended

12 June — written by Lucinda Broad, 2degrees
These stunning photos were taken by Sky News editor Tom Rayner during a recent trip to Antarctica. The trip was used as an engagement driver to inform, educate and inspire …
How Sky used its expedition to Antarctica to drive stakeholder engagement
Webinar

Recommended

6 June — written by Tom Idle, 2degrees
We hear the same challenge coming up time and time again here at 2degrees: how do you engage employees and customers on sustainability – and find more innovative ways to do …
How to use social media to enhance your sustainability communications [Webinar recording]
Video

Recommended

1 May — added by Lucinda Broad, 2degrees
Want to improve your use of social media to communicate your sustainability initiatives but don’t know where to start? Then listen to this webinar recording. In this session, …
‘Meaningful’ brands outperforming stock market rivals, says new index
News

New

14 June — written by Lucinda Broad, 2degrees
Microsoft, Samsung, Sony, Google and Nestle have been named as the five “most meaningful brands of 2013” by an index assessing brand strength. Dove, Nike, IKEA, Walmart and …
Do consumers really care about statistics?
Discussion

16 May — started by Maeve Desmond, Bord Bia
Hi everyone, I'm interested to hear your views on what the best ways are of communicating sustainability successes to consumers. Do people really care if you have reduced …
See all 24 replies
How do you use GHG emissions ratios to communicate with stakeholders?
Discussion

10 June — started by Dhawal Mane, Pratibha Syntex Ltd
There are various ratio performance indicators out there that companies use to provide relevance to their absolute emissions - for example, emissions/ton of product, …
Beyond the boardroom: The real impact of communicating sustainability
Blog post

10 June — written by Jackie Bates, Richmond Towers Communications
Effective communications will be essential to lead us to a more sustainability-savvy future, says Jackie Bates. Just from reading through posts on 2degrees, there can be no …
Are there any best practice guides/ resources for using social media?
Discussion

10 June — started by Lucinda Broad, 2degrees
A 2degrees member says: "What resources are people currently using to make sure they are using social media successfully? For example, a colleague recently shared a link to a …