Customer Engagement & Marketing

Is the 'girl effect' real?
Blog post

9 May — written by Jennifer Elks, Sustainable Brands
With research showing that women are significantly more likely than men to rate all sustainability and CSR issues as important, is the 'girl effect' real, asks Kierstin De …
How multiple small steps change lives: Inside P&G's Children’s Safe Drinking Water scheme
Feature

10 May — written by Katharine Earley, Sustainability copywriter and journalist
Procter & Gamble’s flagship social initiative has helped save the lives of 30,000 children globally. Katharine Earley explores how the firm is using the program to engage …
New system designed to help diners choose most sustainable restaurants
News

9 May — written by Lucinda Broad, 2degrees
Michelin-star chef Raymond Blanc has helped to launch the world’s first global rating system which enables diners to choose where they eat based on a restaurant’s …
The future of sustainability is design, not communication
Blog post

7 May — written by Jennifer Elks, Sustainable Brands
In the future, the brands that take the lead will be those that understand sustainability as a design challenge, rather than a communications problem, says Steven …
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What's the price of carbon?
Video

Recommended

25 March — added by Lucinda Broad, 2degrees
This video from The Climate Reality Project encourages us to think about how much the effects of climate change are costing us. What do you think?
Your top 5 Customer Engagement & Marketing hits of April
Hits of the month

3 May — written by Lucinda Broad, 2degrees
Each month we'll be bringing you a roundup of the most popular pieces of content on the Customer Engagement & Marketing group for the last four weeks. So what made the list …
How to use social media to enhance your sustainability communications [Webinar slides]
Document

1 May — added by Lucinda Broad, 2degrees
In this session, Matthew Yeomans, editor-in-chief and co-founder of Social Media Influence (SMI), discussed the findings of the recent SMI-Wizness Social Media …
Sustainability communications and the corporate brand: The time is ripe for a rethink
Blog post

18 April — written by Rodolphe d'Arjuzon, Verdantix
There are five typical approaches to sustainability communications, says Rodolphe d'Arjuzon, but which is the most effective? “There’s little point in doing sustainability …
'Planted people' to help cross-fertilise ideas at the Chelsea Fringe
Pic of the week

18 April — written by Alison Hall, Seeds for Development
Here at Pop-Up Foundation, we're currently curating a diverse gathering of people, projects and companies who are all in their own way taking lead roles in providing …
13 hot business model innovations to follow in 2013
Blog post

19 April — written by Jennifer Elks, Sustainable Brands
Dimitar Vlahov brings you 13 hot business model innovations that are creating new markets or transforming existing ones. Last week Sustainable Brands' Dimitar Vlahov started …