Customer Engagement & Marketing

Do consumers really care about statistics?
Discussion

16 May — started by Maeve Desmond, Bord Bia
Hi everyone, I'm interested to hear your views on what the best ways are of communicating sustainability successes to consumers. Do people really care if you have reduced …
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In your experience, what are the most successful social media posts?
Discussion

New

22 May — started by Lucinda Broad, 2degrees
A 2degrees member working for a textile manufacturer says: “I handle the social media accounts for my company and at the moment we publicise our CSR and sustainability …
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What are the best examples of organisations effectively communicating sustainability through social media?
Discussion

2 May — started by Maeve Desmond, Bord Bia
I attended the 2degrees webinar on 'How to use social media to enhance your sustainability communications' this week and it got me wondering - What are the best examples …
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How can we encourage consumers to waste less food?
Discussion

10 Jan. — started by Lucinda Broad, 2degrees
A new report by the Institution of Mechanical Engineers has revealed that as much as half of all food produced in the world is wasted. And a shocking seven million tonnes of …
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The Business of Biodiversity
Discussion

Recommended

17 June 2010 — started by Jophi George, 2degrees
We held an extremely interesting and practical webinar entitled "The Business of Biodiversity" which, was presented by Ed Gillespie, Co-founder of Futerra Sustainability …
Communications campaigns that sell "acceptable" change
Discussion

25 Oct. 2012 — started by Lucinda Broad, 2degrees
One of the challenges to come out of our recent 2degrees Live event was how to develop effective communication campaigns that sell "acceptable" change. Have you seen or run …
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What are the best examples of choice editing you've seen out there?
Discussion

15 Oct. 2012 — started by Lucinda Broad, 2degrees
One of the challenges to come out of 2degrees Live last month focused on the art and role of good choice editing strategies. So we want to know what the best examples of …
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Reporting: Dead or Alive?
Discussion

9 June 2010 — started by Jophi George, 2degrees
We held an extremely interesting and practical webinar entitled "Reporting: Dead or Alive?" which, was presented by Solitaire Townsend of Futerra Sustainability …
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Does a focus on promoting competitive prices have to come at the expense of sustainability messaging?
Discussion

28 Sept. 2012 — started by Stuart Singleton-White, Rainforest Alliance
It is clear that in these times of recession people are becoming more and more price sensitive and so a lot of marketing effort seems to be going into the price offer of …
Risk Mitigation: The true objective of driving consumer engagement. Do you agree?
Discussion

3 April 2012 — started by Sara Pax, Blue Horse Associates
"I do not believe that consumer engagement should be the primary motivation for a sustainability strategy. And many companies that claim consumer engagement as their reason …