2degrees network

Sharon Kemp and Rachel Gray - Consultants - Behaviour Change, Lecturers from Corporate Culture’s Social Marketing Academy.

Want to go further than the traditional employee/customer communication campaigns? Read CorporateCulture's presentation designed to help you understand the key components to motivation, & help you achieve the change in behaviour you are looking for - best practice, overview of key motivators & skills/tools to achieve change.

Play back the webinar recording.

Today we held an extremely interesting and practical webinar entitled "Engaging employees on sustainability – the middle management challenge". It was chaired by Matthew Mellen, Mayday Campaign Manager, The Prince’s Mayday Network team. The presenters included, Paul Turner, Head of Sustainable Development, Wholesale & International Banking,Lloyds Banking Group; Francis Guildea, Head of Hotels,Adnams; Fiona Ball, Head of Environment, BSkyB.  

Access Webinar Recording here.

Ask and discuss questions/comments.

Today we held an extremely interesting and practical webinar entitled "Engaging employees on sustainability – the middle management challenge". It was chaired by Matthew Mellen, Mayday Campaign Manager, The Prince’s Mayday Network team. The presenters included, Paul Turner, Head of Sustainable Development, Wholesale & International Banking,Lloyds Banking Group; Francis Guildea, Head of Hotels,Adnams; Fiona Ball, Head of Environment, BSkyB.  

The middle management layer within business is often seen as the hardest to engage due to pressures of meeting business deadlines and targets. This webinar offered best practice examples of how to work with this group in order to increase business sustainability.

Access Webinar Recording here.

Ask and discuss questions/comments.

Presenter - Natalie Forrester, Marketing Co-ordinator, Keep Britain Tidy,

Keep Britain Tidy won the Green Awards in 2009 for their advertising campaign called Dirty Pig. The campaign, aimed at tackling the problem of fast food litter, was developed to encourage 18-24 year olds to dispose of their used food wrappers responsibly. Looking at the extensive research behind the campaign and the development of the campaign concept, this webinar highlights the key strategies which helped to change the public’s behaviour and reduce fast food litter by almost a third.

Keep Britain Tidy is an environmental charity that campaigns directly to the public about those things that impact negatively on the places where we live, work, invest and visit to change behaviour for the better and improve our local environment.

Access Webinar Recording here.

Ask and discuss questions/comments.

The Guardian has published its latest survey results based on the responses of 766 members of the Guardian News and Media consumer BrandAid Panel to a questionnaire on environmental issues and brand perception.

This service also offers organisations the opportunity to test their strategies and thinking on a consumer panel. For more information contact -mike.hepburn@guardian.co.uk

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The results show that the majority of respondents have strong concerns about carbon emissions, pollution and resource depletion. They also take ethical issues into account when making purchase decisions. But how much they care – or how much they say they care – differs between groups and different types of products and industries.

For example, 49 percent of women answered that they cared about Fairtrade, compared with 27 percent of men. 58 percent of men feel ethical and environmental assurances are important, while 80 percent of women think ethical assurances matter. Women are also twice as likely to be swayed by environmental labelling.

Ignoring the gender divide, respondents with the highest income levels (more than £90,000 per year) were most likely to think of the environment when making purchases.

Over 90 percent of consumers said they tend to assume that "the cheaper the product, the less environmentally friendly it is likely to be” But even amongst very concerned consumers, price was not cited as the main barrier to becoming green buyers. Rather, it was a lack of trustworthy and objective information about a product's environmental impact.

Companies are likely to face an uphill battle trying to convince consumers themselves, the survey suggests. Over 90 percent of respondents said they wouldn't trust a company director to tell the truth when communicating their approach to climate change. Of the options available to earn loyalty from concerned consumers, environmental awards and scientific endorsement ranked top, ahead of advertising, packaging and corporate pledges.

Here's a taste of some of the discussions that took place on the Employee Engagement Round-tables at the 2degrees and Guardian Sustainable Business Quarterly event on the 15th of June. 

Participants included major brands from diverse sectors such as retail, electronics, public sector, private healthcare services, financial services, sustainable travel, non profit etc. 

The discussion on all three tables looked at issues around green communication with an overarching theme of limited budgets (which is a common thread for most organisations). 

The discussion continues online. If you can help answer any of the questions, your input would be highly valued - here.

Here's a taste of some of the discussions that took place on the Employee Engagement Round-tables at the 2degrees and Guardian Sustainable Business Quarterly event on the 15th of June. 

Participants included major brands from diverse sectors such as global travel and leisure, financial services, energy, consumer goods, publishing and information, luxury, public sector transport etc. 

The discussion on table 1 looked at issues around motivating employee while table 2 looked at creating green champions. 

The discussion continues online. If you can help answer any of the questions, your input would be highly valued - here.