The Employee & Customer Engagement & Communications Working Group, sponsored by Corporate Culture, is a forum for sharing best practices on building & implementing innovative & practical engagement strategies. Continuously engaging employees & customers is a key priority for any organisation seeking to embed sustainability as an integral part of its culture/brand/core business offer. Integrated internal & external communications are vital for ensuring top/middle management buy in & for encouraging behaviour change.
Join us in sharing knowledge, experiences, best in class case studies & innovative ideas on topics including:
Employee Engagement & Internal Communications Strategies
- Money, money, money - what bottom line benefits are leading companies achieving by engaging employees in sustainability?
- Changing values into beliefs & beliefs into actions - how to translate your mission into something that is meaningful to people at every level of the business.
- Embedding sustainable culture – case studies from organisations that have developed successful sustainable engagement strategies.
- It’s all in the systems - the role of human resources in helping to embed CSR, how to develop sustainable skills & competencies across the workforce & how to reward the right behaviours.
Customer Engagement & External Communications Strategies
- Targeted engagement – how to gain insight into what customers think, feel, believe & do, & how to develop targeted, tailored messaging.
- This time it’s personal – cutting-edge ways to engage customers on environmental & social issues.
- Sustainable innovation - engaging customers in creating new products & services that are commercially viable & socially responsible
We will also be discussing the importance of aligning internal & external engagement strategies to ensure they are strategically joined-up & consistent.
