The NICE Consumer project—a new joint initiative led by BSR and the Danish Fashion Institute—aims to inspire changes in government policies and business practices to help consumers make more sustainable choices in the purchase, use, care for, and disposal of fashion items.

To address this problem, the NICE Consumer project will develop a vision and framework for sustainable fashion consumption based on research and dialogue with leaders in the fashion industry.

Access the new report by BSR and the Danish Fashion Institute that:
• Defines sustainable fashion consumption and describes what form it could take.
• Identifies current barriers to sustainable fashion consumption.
• Applies lessons from successful campaigns focused on changing consumption patterns to the fashion industry.
• Outlines the potential roles for industry, government, civil society, and consumers in reshaping the fashion industry toward sustainable consumption.

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