The fizzy drinks company is doubling the amount ofrecycled plastic packaging from 25% to 50% by 2020.
This includes all 20 of the company’s brands, including the Coco-Cola range, Sprite and Fanta.
Coca-Cola will buy recycled plastic from Lincolnshire reprocessing facility Clean Tech, and says that recovered bottles will be turned back into new ones in as little as six weeks.
To increase the amount of recycled plastic in bottles to more than 50%, Coca-Cola says recycling rates will need to improve - in the UK, 57% of plastic bottles are recycled each year. Along with the increased use of recycled plastic, Coco-Cola is launching a communications campaign to encourage people to recycle and putting a new recycling message on bottles later this year.
The firm will also continue to work in partnership with others to improve packaging recovery, as well as test incentives to recycle such as reward schemes.
“To have a brand as well-known and with the reach of Coca-Cola actively encouraging more people to recycle is a really positive step which we welcome,” said Marcus Gover, Chief Executive of WRAP. “A commitment that half of all the plastic bottles they use will be recycled plastic, understanding that this will cost the business more, shows real leadership in the industry and provides the essential market for recovered materials. Initiatives like this are much needed if we are to change consumer behaviour and recover and recycle more – WRAP and Recycle Now are excited to be working with them on this. We need more big brands to help inspire people to do their part.”
“Our packaging is valuable to us and we don’t want to see any of it end up where it shouldn’t,” said Jon Woods, General Manager of Coca-Cola Great Britain. “All of our bottles and cans have been 100 per cent recyclable for some time now, so in theory none should be littered. But we know that isn’t happening and that’s why we are going to do more.”