H&M Group pledges 100% recycled and sustainably sourced materials by 2030

H&M Group has committed to using 100% recycled and sustainably sourced materials by 2030 and to become climate positive throughout its entire value chain by 2040.

The goals are outlined in the company’s latest sustainability report, which also includes a pledge to collect at least 25,000 tonnes of textiles a year through its stores by 2020 in a bid to improve recycling and reuse.

Anna Gedda, head of sustainability at the H&M group said: “We want to use our size and scale to lead the change towards circular and renewable fashion while making our company even more fair and equal. This is why we have developed a new strategy aiming to take our sustainability work to the next level”.

By 2030, H&M aims to use only recycled or other sustainably sourced materials in its products, compared to its current level of 26%. To push the development forward, H&M has initiated a research project with the Ellen MacArthur Foundation and the Stockholm Resilience Centre at Stockholm University to find out how a circular system for producing and using textiles would look like.

The company is currently the biggest user globally of cotton certified by the Better Cotton Initiative and responsible sourced down, and is also one of the biggest users of organic cotton, recycled polyester and Tencel Lyocell, a material made from cellulose fibre.

Gedda added: “We want to lead by example, pave the way and try new things – both when it comes to the environmental and social side – to ultimately make fashion sustainable and sustainability fashionable. Our climate positive strategy is one way of doing this”.

H&M group says it will also become climate positive throughout its entire value chain by 2040 at the latest and has committed to a climate neutral supply chain for tier one and two companies by 2030.

The company says it will work to reduce more greenhouse gas emissions than its value chain emits and will focuses on energy efficiency, renewable energy as well as supporting innovations to absorb greenhouse gases.