Lego commits to 100% renewable energy goal

Toy manufacturer Lego has committed to producing more renewable energy than it uses in its facilities by 2016.

Lego Group CEO Jørgen Vig Knudstorp.

The firm has signed a partnership with WWF pledging to intensify work to improve performance on a range of environmental priorities, including generating more renewable energy than the company uses in its facilities - 100%+ renewable - by 2016.

The Group has already taken steps to meet its renewables goal with the commissioning of an offshore wind farm in Germany where the production of energy from the company’s part of the wind farm equals the energy consumption of around 100,000 homes.

Other highlights from the partnership include:

  • By the end of 2016, the energy used to manufacture one tonne of LEGO elements must be reduced by, minimum, 10% compared to 2012.
  • In 2014 the LEGO Group will initiate test projects together with suppliers to co-create best solutions to address the supply chain carbon emission impact.
  • The LEGO Group will work with an environmental strategy for materials which could include producing.products using fewer materials, keeping the recyclability high and using renewable or recycled materials.
  • The LEGO Group will look into how it can best innovate its products to be more sustainable.

Commenting on the new partnership, the LEGO Group’s CEO, Jørgen Vig Knudstorp, said: "We have experienced strong growth for eight consecutive years and, as we grow, we are becoming increasingly aware of the impact we leave on the planet. Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud to contribute to WWF’s overall vision of 100% renewable energy by 2050 and already now they have played a part in the targets we have set – and how we can achieve them.”

The inside of the building in Billund, Denmark, where approximately 150 Lego designers work hard at developing new products.