Splitting India’s Bananas Worldwide: Maersk Line connects smallholders to global value chains

The webinar with Mette Olsen, Sustainability Manager, Maersk Line discussed:

  • The challenges facing India’s smallholder farmers in linking effectively to global value chains - with about 80%of all land holdings in India being than 5 acres, and 63% being less than 3 acres.
  • The social, economic and environmental impact potential of India’s emerging banana export trade.
  • What needs to be done across different stages in the value chain to unlock India’s future potential in a sustainable manner.

Access the recording here >

Questions addressed during the Q&A session include:

  • What is the specific target market for the Indian Bananas?
  • You said that Fairtrade was not a feasible option for now. Are you looking into any other certification schemes that would ensure better environmental and social social standards and guarantee better prices for farmers?
  • Do you think this could have a big impact to Phil Cluster banana business?
  • I am curious to learn more from here mainly about Maersk's approach to supply chain analysis
  • The potential impact on reducing post-harvest waste is impressive, have you done more work on your potential to address this for this either in different countries or different commodities?

Please post any further questions in the comments section below.

Also see:

Unlocking the Potential of the Indian Banana Trade with Maersk [Case Study]

This case study provides: an introduction to the Indian banana industry; the social, environmental and economic benefits of export; and an overview of required investments and enablers for export growth.

How Corporate Sourcing Can Empower Communities [Webinar Recording]

In this webinar we looked at the potential for corporate purchasing practices to both provide stable sources of raw materials and link small scale farmers to markets.

Five Rules for a More Carbon-Efficient Freight Supply Chain [Blog Post]

From 2010 to 2040, global demand for energy to power freight movement is expected to increase by over 70%, according to Exxon. Jason Mathers of the Environmental Defense Fund looks at how companies can minimize the impact of fuel price increases.