Interface is a fascinating example of how industry-led competition, rather than consumer demand, has been such an important engine of change.
The late Ray Anderson, the founder of Interface and a self-described "Radical Industrialist", was one of the most vocal proponents of environmentalism’s role in business. Anderson set a seemingly radical goal for the firm: “Mission Zero,” a commitment to eliminate any environmental impacts by the year 2020. Shortly before his death in August 2011, he estimated that the company was more than halfway towards this vision.
Ramon Arratia, Sustainability Director at Interface, offered some reflections from their pioneering journey.
Watch the webinar video.