When you think fast fashion, sustainability isn't usually a word that comes to mind—but the head of corporate social responsibility at H&M, Helena Helmersson, is doing everything she can to change that.

In March 2012, H&M was among the first companies to take advantage of WWF's new global Water Risk Filter, which aims to help businesses identify and mitigate water risk. The results of the filter have been used to help develop its water strategy, which it is collaborating with WWF on.

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